While it may seem clich to say that you only have one chance to make a first impression, it rings true, especially in the world of business. If your goal is to get people to your website, not to mention have them spend ample time on it, your landing page must be given considerable care and attention. To say that this aspect of your site matters would be an understatement, but what can be done to make it rank? Here are 4 Long Island SEO qualities to consider.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
One of the things that your website's landing page may be missing - and names like www.fishbat.com will stress this point as well - is the right array of colors. These should relate to your brand, of course, but they must also be attention-grabbing. The more eye-catching said colors are, the more inclined a user will be to visit other parts of the website. Color is just one of the many factors that help landing pages perform.
Your website's landing page should be easy to navigate, too. One of the reasons why Long Island SEO experts recommend this is the fact that it will make the user experience less complicated. Users will be more inclined to stick around if they know that the page they land on is relatively easy on the eyes. By keeping this design aspect in mind, every part of your website is likely to perform at a high level.
Responsive web design is another vital trait that helps landing pages perform. Not only do people go online via desktop and laptop computers, but smartphones and other mobile devices. It stands to reason, then, that search engines would place more focus on websites that are mobile-friendly. A landing page should share this trait so that the average user will be inclined to visit other pages. Otherwise, engagement will take a dive.
Finally, your website's landing page may be missing a call-to-action strategy. What do you want a user to do once they land on your site? Would you like them to access a coupon code? Is your goal to have them sign up for a newsletter? Whatever the case may be, a CTA should be presented on your landing page. This will not only increase engagement further, but it will result in more website actions, which helps business that much more.
About the Author:
Would you like to learn more regarding SEO and web design? If so, visit fishbat for further insight.. Check here for free reprint license: Long Island SEO: 4 Things Your Website's Landing Page May Be Missing.