If you are a business entrepreneur just starting out, you are probably counting every penny you spend. Everyone knows they need a good, strong internet presence, but if you are targeting a local market, you also need something personal to bring clients and customers to you. You should consider postcard marketing, because it has many advantages and not many drawbacks.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
Creativity is as good as money in many cases. If you use your imagination you can find uses for postcards beyond mailing them. They can be effective business cards when local shops allow you to leave them on counters. Punching holes in the tops turns them into hang tags. If you are offering discounts, passing them out at local community events are a way of extending the use of extra cards.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
When you have early success, you will get the attention of your competition. It is a good idea to monitor what they are doing, because they will certainly be watching you. You can out maneuver them with mailings because they are private. Your website and newsprint ads are public. Your competition will have to work harder to find out what your strategy is with targeted mailing.
Don't be fooled into thinking your audience will remember you from just one mailing. You have to budget for consistent mailings, offers, and discounts throughout the year. This is the way you will develop a lasting brand and name recognition. Customers may not rush to your shop or office, but with a steady advertising campaign, you will see an increase in your foot traffic over time.
Brochures are often large and bulky. They can end up in files or in the trash because they take up valuable space on a desk or counter. Postcards, on the other hand, are small and easily tucked into a drawer or purse. People tend to keep mailers that can be redeemed for discounts or special offers if presented at the point of purchase. Limited time offers are great ways to get customers into your store.
Even businesses based on great ideas fail. This can happen for a lot reasons, but a main one is lack of marketing expertise. In order to succeed, the buying public has to know what you have to offer. Sometimes the simplest mailers make the most impact with target audiences.
For one thing, postcards are inexpensive to print and mail. Even over sized cards are still economical tools that can be extremely effective, if you have a good mailing list. You may not be able to afford a multiple page glossy brochure advertising your business, but you could interest your clientele with eye-catching postcards and bullet points describing your product or service.
Creativity is as good as money in many cases. If you use your imagination you can find uses for postcards beyond mailing them. They can be effective business cards when local shops allow you to leave them on counters. Punching holes in the tops turns them into hang tags. If you are offering discounts, passing them out at local community events are a way of extending the use of extra cards.
Since you aren't making a major financial investment in the postcards, they can be great to test your target market. Sending a few out and monitoring the response will give you a good indication of what a larger mailing will accomplish. You will have some misses with your marketing campaigns. By using inexpensive materials, you can minimize the investment in a bad idea.
When you have early success, you will get the attention of your competition. It is a good idea to monitor what they are doing, because they will certainly be watching you. You can out maneuver them with mailings because they are private. Your website and newsprint ads are public. Your competition will have to work harder to find out what your strategy is with targeted mailing.
Don't be fooled into thinking your audience will remember you from just one mailing. You have to budget for consistent mailings, offers, and discounts throughout the year. This is the way you will develop a lasting brand and name recognition. Customers may not rush to your shop or office, but with a steady advertising campaign, you will see an increase in your foot traffic over time.
Brochures are often large and bulky. They can end up in files or in the trash because they take up valuable space on a desk or counter. Postcards, on the other hand, are small and easily tucked into a drawer or purse. People tend to keep mailers that can be redeemed for discounts or special offers if presented at the point of purchase. Limited time offers are great ways to get customers into your store.
Even businesses based on great ideas fail. This can happen for a lot reasons, but a main one is lack of marketing expertise. In order to succeed, the buying public has to know what you have to offer. Sometimes the simplest mailers make the most impact with target audiences.
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