Video has become a huge asset to businesses in this new media age. The rapid acceleration of camera technology has put the power of video into every phone and point-and-shoot camera. We have already seen entire internet sitcoms and television commercials shot using smartphones. Nothing establishes a connection with your audience quite like video, so here are a few uses for video that you may have overlooked.
Product Demo: The entire software industry is all over this, but most small businesses in other industries forget about the product demo video. It is fairly simple to make one. Pull the product in close to the camera. Let's take a good look at what you have there. Examine everything from aesthetics to functionality. Customers don't need quite as much research time if you just dive in and show them everything.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Customer Support: There is no better way to respond to your customers, than with a personalized video that addresses your customers problems. That personal touch goes a long way in not just solving the customer's problem, but building trust also. I have seen companies do this with no editing, simply turn on a camera and record a response. If the response is genuine, then the production value is almost of no importance. Just be sure the audio is good.
This is just a taste of what video can do for you. I find that in this age of new media, everyone knows about the power of video, but I still don't see it being used as much as it should. You have not missed the boat yet. My guess is that most people don't use video because there is a perceived amount of difficulty associated with video. It is not hard once you get a workflow down. There is still plenty of opportunity to stand out with video, but everyone should jump on it before the landscape becomes saturated.
Product Demo: The entire software industry is all over this, but most small businesses in other industries forget about the product demo video. It is fairly simple to make one. Pull the product in close to the camera. Let's take a good look at what you have there. Examine everything from aesthetics to functionality. Customers don't need quite as much research time if you just dive in and show them everything.
Video Proposals: I have seen this work wonders for everyone from musicians to plumbers. When your band wants to book a show with a venue, simply visit the venue in advance, take out your phone and grab some video. Lay some audio over the footage saying that you checked out their venue and you think your band would be a good fit for them. Email it to the club owner and chances are your video will get watched.
Customer Support: There is no better way to respond to your customers, than with a personalized video that addresses your customers problems. That personal touch goes a long way in not just solving the customer's problem, but building trust also. I have seen companies do this with no editing, simply turn on a camera and record a response. If the response is genuine, then the production value is almost of no importance. Just be sure the audio is good.
This is just a taste of what video can do for you. I find that in this age of new media, everyone knows about the power of video, but I still don't see it being used as much as it should. You have not missed the boat yet. My guess is that most people don't use video because there is a perceived amount of difficulty associated with video. It is not hard once you get a workflow down. There is still plenty of opportunity to stand out with video, but everyone should jump on it before the landscape becomes saturated.