These days, there are many ways to drive sales. Right now, companies of all sizes are navigating their way around digital marketing techniques and social media profiles. While this may be the tool to increase sales or improve engagement, those with a brick and mortar operation need to consider the basics. For instance, name tags for employees are best when it comes to positive customer interaction.
Even if a person has a small operation, this small investment goes a long way and can play a large role in their marketing. For one, no one wants to be addressed as sir, madam, or hey. Sharing a first name invites customers to ask questions and possibly close a sale with the help of productive rapport given by the employee who assisted them.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
In many of these situations, if employees cannot be easily identified by a badge or tag, then this can be problematic. For stores that do not require an employee uniform, no identification can mean lost sales. Not having a visible tag can also hurt when it comes to using social media for marketing purposes.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
Unlike mystery shoppers, customers who visit a business have few posting guidelines. Contractors working for a marketing research company can only state the facts and not personal guesses or views. While most moderators will not allow anything that is defamatory, overly speculative, or profane to be viewed, personal opinions are always welcomed.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Identification badges are also great to have for those who work outside events that represent an organization. Most people tend to think that presenting a business card with their elevator pitch is sufficient for the initial contact. However, wearing a name badge is more likely to draw in a prospect so a dialogue can begin.
Even if a person has a small operation, this small investment goes a long way and can play a large role in their marketing. For one, no one wants to be addressed as sir, madam, or hey. Sharing a first name invites customers to ask questions and possibly close a sale with the help of productive rapport given by the employee who assisted them.
Having a fancy badge or tag may seem like a good idea but the sooner someone can read the tag, the sooner a sale is likely to place. These days, customers want attention and to get their transaction done as quickly as possible. This can be a fine balance but it is possible to keep an even flow without sacrificing good customer service.
In many of these situations, if employees cannot be easily identified by a badge or tag, then this can be problematic. For stores that do not require an employee uniform, no identification can mean lost sales. Not having a visible tag can also hurt when it comes to using social media for marketing purposes.
While some operations may put a lot of thought into their social media profile, they may overlook marketing fundamentals. Employees without an identification badge or tag may be missing out on accolades given by happy customers on review sites. Although posters on these types of sites will give a physical description of a tagless employee that gave bad service, those nameless individuals that go above and beyond rarely get a mention.
Unlike mystery shoppers, customers who visit a business have few posting guidelines. Contractors working for a marketing research company can only state the facts and not personal guesses or views. While most moderators will not allow anything that is defamatory, overly speculative, or profane to be viewed, personal opinions are always welcomed.
Large operations should also require identification tags for those who work in various departments. While some may feel this is stifling, or that open communication is better than a badge, it can help bridge communication gaps. This is especially true when working with those that have an unusual first or last name or want to be addressed by a nickname.
Identification badges are also great to have for those who work outside events that represent an organization. Most people tend to think that presenting a business card with their elevator pitch is sufficient for the initial contact. However, wearing a name badge is more likely to draw in a prospect so a dialogue can begin.
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