Consumers take part in interactive marketing every time they check their email or use social media. With every click of your mouse and every phrase you type into your search engine, you as a consumer are communicating with companies that are attempting to sell you something. This is interactive marketing. Atlanta is a major force in this new way of selling, and it is the home of Atlanta Interactive Marketing Association, also known as the AIMA.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
Within the organization there are several sub groups, called SIGs. These are special interest groups that focus on a particular aspect of advertising. Social media, email and mobile are some of the areas of interest. The AIMA website promotes educational forums and shares a blog with its members. The industry professionals work to stay current and evolve their methods as needed.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Other than the Internet, there are other ways to get feedback from the consumer that are low tech and arguably less effective. When a customer reaches out to a company with a request or comment, the company representative will attempt to get some information from the consumer and provide some information about new services. Toll free phone numbers given through broadcasts are another way to establish dialogue. Neither one of these ways works as seamlessly as the Internet.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
The AIMA is an organization run by volunteers that networks advertising professionals and provides a forum for learning and sharing ideas. The AIMA is like Linkedin for people in advertising. This is where the best of the best go to keep their industry sharp and effective.
Within the organization there are several sub groups, called SIGs. These are special interest groups that focus on a particular aspect of advertising. Social media, email and mobile are some of the areas of interest. The AIMA website promotes educational forums and shares a blog with its members. The industry professionals work to stay current and evolve their methods as needed.
A marketing company is an agent of the company that is producing the goods or services. They are really two sides of the same coin. The advertisement seeks to get the attention of consumers, get some sort of feedback from them, and modify the next contact so that it is personalized to the feedback of the individual consumers.
The Internet is the driving force behind this two way conversation. It provides a window into the thoughts of the potential buyers. Before Internet technology there was no easy way for sellers to communicate with buyers. Surveys were expensive and the response rate very low. This two way communication will only get more sophisticated.
Other than the Internet, there are other ways to get feedback from the consumer that are low tech and arguably less effective. When a customer reaches out to a company with a request or comment, the company representative will attempt to get some information from the consumer and provide some information about new services. Toll free phone numbers given through broadcasts are another way to establish dialogue. Neither one of these ways works as seamlessly as the Internet.
In the past advertising could reach consumers with television and radio ads and with magazine and print ads. Now people often have pay TV or pay radio, which has cut down drastically on the amount of advertising time. Magazines and newspapers are struggling to stay alive since many people rely on the Internet for their news source. Resourceful ad men and ad women have changed the way they market to compliment the way consumers behave. The old methods no longer had the same impact, so they invented new interactive methods.
About the Author:
Benjamin W. Luffkin has been a Marketing executive for over 10 years. He is really passionate about all the new and exciting opportunities that are now available for companies to brand and market themselves across the internet. To learn more about Atlanta affordable SEO he suggests you visit his friend's to learn more.